In Content we commission, co-produce and license the shows and movies that will excite our audiences now and in the future. We also actively shape the experience of our subscribers by editorially curating the presentation of our content to best reflect the wide range of titles to choose from while also tailoring to the preferences of each subscriber individually. Given the footprint we are operating in, this increasingly includes applying a local lense in terms of making nuanced programming and editorial decisions. In bringing our content strategy to life we are closely collaborating with our partners across other parts of the business, including PR and Marketing, Business & Legal Affairs, Product and Finance.